Hotel Chocolat
2011
Description
Hotel Chocolat – a luxury chocolate company in the UK with ethical values. Starting out as a successful direct mail company, they extended to opening high street stores nationwide across the UK. I was employed as the Creative Manager setting up the design department from scratch, this included:
– Recruiting and managing a team of designers, artworkers and freelancers.
– Maintaining creative brand consistency and levels of excellence through design in all areas: stores, catalogues, DM, product photography, online and email communication, promotional material, and packaging.
– Store window display creative direction and all in-store graphics.
– In-house product photography.
– Art directing and organising photo shoots.
– Press passing and checking final proofs.
– Retouching and artworking photography to the highest standard.
– Recruiting and managing a team of designers, artworkers and freelancers.
– Maintaining creative brand consistency and levels of excellence through design in all areas: stores, catalogues, DM, product photography, online and email communication, promotional material, and packaging.
– Store window display creative direction and all in-store graphics.
– In-house product photography.
– Art directing and organising photo shoots.
– Press passing and checking final proofs.
– Retouching and artworking photography to the highest standard.
Fields
Graphic Design, Art Direction
- Hotel Chocolat
Graphic design and art direction - Hotel Chocolat – a luxury chocolate company in the UK with ethical values. Starting out as a successful direct mail company, they extended to opening high street stores nationwide across the UK. After originally outsourcing all their creative work to an agency, I was employed as the Creative Manager setting up the design department from scratch, this included:
– Recruiting and managing a team of designers, artworkers and freelancers.
– Maintaining creative brand consistency and levels of excellence through design in all areas:
stores, catalogues, DM, product photography, online and email communication, promotional material, and packaging.
– Store window display creative direction and all in-store graphics.
– In-house product photography.
– Art directing and organising photo shoots.
– Press passing and checking final proofs.
– Retouching and artworking photography to the highest standard. 
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A fun Animal ABC book for young children. This is a personal project of mine that has proven to be quite popular... so much so they are now available for sale on my SHOP page for AUD$9.95.
They are also being sold in:
Art on King/Modern Times 199-201 King st, Newtown, Sydney
Gleebooks (Dulwich Hill, Glebe and the Blue Mountains), Sydney
My Messy Room, 111 Smith Street, Summer Hill, Sydney
Banjo Books, 4/2 Oxford St, EppingIllustration2011 -
Greetings cards featuring some of the animals from my Animal ABC book for young children. If you would like to purchase any, please visit the Shop page : )
They are also being sold in:
Art on King/Modern Times 199-201 King st, Newtown, Sydney
Gleebooks (Dulwich Hill, Glebe and the Blue Mountains), Sydney
My Messy Room, 111 Smith Street, Summer Hill, Sydney
Banjo Books, 4/2 Oxford St, EppingIllustration2011 -
Family portraits with a modern twist!
Turn your photo into a personalised work of art with Maria Harding’s unique, stylish and eye-catching stencil portrait paintings. These are not prints - each one is original and has been expertly designed, hand cut and painted onto canvas or reclaimed wood.
You provide the photo and Maria does the rest. Initial mock-ups are obligation free. Prices start from $55, with the second painting in the same size 50% off.
Visit http://stencilportraits.com.au/ or https://www.facebook.com/stencilportraits to find out more.Painting2012 -
Logo, CD and t-shirt design for the awesome Samba Ninja!
www.sambaninja.comGraphic Design, Illustration2011 -
I was booked as a freelance designer to design OPSM's corporate wardrobe style guide. I used photography supplied by the client plus I chose relevant stock images to suit. The brochure was 46pp with 2 spot metallic inks which made it nice.Graphic Design, Illustration2011 -
I worked as Promotions Art Director on CLEO magazine from 2000-2002, then later on worked on a freelance basis doing the same job for various magazines including Harpers Bazaar, Shop til you Drop and Burkes Backyard. All work was for the advertorial department and included concepts, design and art direction, working closely with the account managers.Graphic Design, Art Direction2011 -
Logo and van decal design for the cheapasleepa campervan range. The Koala character will feature on the website and other marketing material as a friendly, Australian icon to be associated with the brand.Graphic Design, Illustration2011 -
The samba experience is run by the talented Tom Harding AKA Tom the Pom. I designed the logo, website, flyers and t-shirts. Visit www.thesambaexperience.com.au for more info.Graphic Design2011 -
I have designed the logo, shop front and interior, vehicle decals, t-shirts, business cards and stationery, flyers, banners, displays, and all other promotional and marketing material for Travel Wheels Campervan Hire based in Sydney. I also illustrated all their vehicle cut-away diagrams.Graphic Design, Illustration2011 -
various arts projects designsGraphic Design, Illustration2011 -
I was responsible for the design and art direction of 2 magazines for the Christmas editions of The Sun Herald newspaper, published by Fairfax in Sydney.Graphic Design, Art Direction2011 -
I designed a series of 4 children's reference books called 'Look Inside' containing acetate pages to create a fun, interactive experience.Graphic Design2011 -
A sample of various logos I have designedGraphic Design, Illustration2011